Florida billboard shortlists

Combine FDOT AADT and parcel facts before choosing sites for fieldwork.

Start with the site question

A Florida billboard site shortlist should tell an acquisition team which locations deserve a closer look and why. Begin with a road corridor, a traffic range and a parcel-size requirement. Those are measurable screening inputs. Keep desired visibility, lease terms and permit status as separate questions until you have evidence for them.

For example, the existing Polk public guide uses a US-27 search with at least 25,000 AADT and one acre. These are example search criteria, not minimum requirements for a permit or a claim that every matching parcel can support a sign.

Read AADT with its source date

FrontageRadar attaches observed AADT from versioned FDOT traffic observations and official route layers. Use that observation to compare traffic exposure on the screened corridor. Keep the recorded year with the value when comparing candidates or handing a shortlist to a colleague.

AADT does not establish driver visibility, advertising demand or future traffic. A higher value cannot resolve an obstructed view or a site-access question. Review the traffic source explanation before treating a traffic observation as a reason to spend money.

Add parcel facts

Parcel geometry and acreage help narrow the search to sites worth reviewing. Where land-use evidence is available, keep its source category and local planning limits with the candidate. A broad land-use category does not settle zoning, sign rules or the area that can actually be leased.

Signed-in workspaces can screen all 67 Florida counties. 64 include land-use and other evidence; 3 offer traffic and area screening only. The public demo covers Polk County. Check current coverage for the distinction between a public example and workspace access. County coverage does not mean every parcel has complete planning evidence.

Keep a useful handoff

For each shortlisted location, preserve the corridor, observed traffic and year, parcel acreage, available land-use source and unresolved conditions. Write down which fact made it worth a visit. If a condition has no reliable source, leave it unknown rather than converting a missing record into a positive result.

Next, check exact right-of-way, same-side spacing, field visibility, utilities and the relevant jurisdiction's current permitting facts. Screening does not establish permit eligibility. The screening and permits guide explains how to keep those checks separate.